One crucial step for e-commerce businesses is to obtain authentic and positive customer reviews to boost conversion rates and sales. This way, they can easily optimize their WooCommerce stores and websites.
Customer reviews are handy as new customers read them before visiting their preferred WooCommerce stores and sites to buy products or services.
If you are a new entrepreneur entering the e-commerce business, positive customer reviews can be a blessing in disguise.
This blog post will thoroughly discuss the importance of customer reviews when making any e-commerce business viable and profitable.
Why Are Customer Reviews Crucial?
Whether you manage a large or small business, a customer review can make your product prominent and feasible for potential customers online. Likewise, customer reviews can boost conversion rates and increase sales significantly.
Your past customers can post positive reviews and encourage other prospective customers to buy your products or services if they find them impactful and offer a reliable solution.
Here are a few figures highlighting the significance of online customer reviews for existing and potential businesses of different sizes:
- 85% of users believe online reviews as much as personal suggestions and recommendations.
- 56% of people select businesses that respond to reviews.
- Around 95% of consumers prefer reading online reviews before they buy products.
Why Should Businesses Ask For Reviews?
Different reasons indicate that businesses must ask existing and new customers for reviews regardless of whether they are startups or established. These various reasons are:
- Instant Outreach
- Higher Store Rating
- Enhanced Search Activity
Instant Outreach
You should not underestimate the power of brand promoters, as they can promote your products or services to potential customers. Therefore, immediately contacting contented customers can help businesses receive positive reviews.
Higher Store Rating
Businesses that strive to get reviews from potential and current customers average a rating of 4.34 stars out of 5. If they do not get reviews, the average rating drops to 3.89 stars out of 5. Therefore, you must get customer reviews to maintain a higher store rating.
Enhanced Search Activity
Organic and local search rankings comprise content, review count, and scores. Google determines a particular company’s position by reviewing the above factors. It shows that more reviews will allow you to rank higher in search results, making locating your business more accessible for potential or new buyers.
Online Customer Reviews Form Consumer Behavior (Statistics)
- Products with at least five reviews have a 270% greater chance of being purchased than those without.
- Customers spend up to 31% more on products with excellent reviews, and 86% hesitate to buy from online stores with negative or bad online reviews.
- Customers spend 31% more when services or products have good reviews. Conversely, nearly 40% of potential customers may be discouraged if there is a bad review.
- Around 58% will pay extra if the products have great reviews.
How To Ask Customers For A Review?
When asking for reviews, you must ensure the process is convenient and straightforward. Furthermore, you should motivate and incentivize them to contribute to your gig. So, the question arises: what can we do to achieve this?
Various approaches can benefit you when asking customers for a review. For instance, you can communicate with customers through email. In addition, you can make a giveaway package for all current and potential customers, leaving a review on your website or a webpage.
How Can Businesses Convince Customers to Leave Product Reviews in WooCommerce? (Crucial Tips)
Businesses have every right to obtain reviews from their current and new customers. Doing so will allow them to increase conversion rates, sales, and revenues.
Here are various tips businesses can use when convincing customers to leave product reviews on their WooCommerce sites or stores:
Customers Prefer an Easy Way to Leave Product Reviews
When a customer has to offer product reviews in several steps, the enthusiasm will likely decrease. In addition, businesses will receive fewer reviews on their e-commerce websites.
Businesses can make customers’ reviews a seamless journey and increase product reviews. For that reason, they can offer customers the opportunity to give anonymous reviews, have subscribers provide reviews in one click, and more.
Review Reminder Email Campaigns are Necessary
Even if your customers are content with your e-commerce products or services, they may forget to give product reviews. To bridge this gap, manage email campaigns that work like magnets to remind customers to provide reviews. This activity will allow you to obtain insightful product reviews.
Respond to Customer Reviews Timely
Online store owners can increase sales by communicating with prospective and current customers on time. This will motivate them to post more reviews and share their buying experience with potential shoppers. It is high time for you to start implementing the social proof tactic.
Promote the Positive Reviews
Another impactful social proof tactic is highlighting helpful or positive reviews. With this impressive strategy, businesses of various sizes can optimize product reviews by highlighting the most beneficial reviews about their e-commerce products or services.
This initiative will inspire other customers to provide meaningful and positive reviews.
Benefit from Discount Campaigns
Businesses can delight potential and existing customers with special discount coupons or promotional prizes whenever they write authentic product reviews. As a result, more customers will likely provide their result-oriented product reviews on their WooCommerce sites or stores.
Businesses can use site notice bars and popups when running discount or promotion campaigns. More importantly, they can fully utilize social media channels.
Wrapping Up
We expect you to appreciate our blog post explaining how to convince customers to leave customer reviews in WooCommerce. Online reviews help businesses of various sizes shape consumer behavior in the right direction.
Interestingly, online shoppers will likely interact with businesses with positive reviews. Similarly, most online shoppers determine whether a business, whether small, medium-sized, or large, has an impressive reputation (or not) based on the available reviews.
It means businesses should not overlook the significance of online reviews when trying to improve the visibility of products or services. Hopefully, the above tips will allow businesses to obtain positive reviews from current and new customers, increasing conversion rates and sales in the long run.
