WooCommerce vs Shopify – Which is Better in 2022?

With eCommerce sales globally reaching $4.28 trillion, you can never get a better time than today to launch an online store. However, opting for the best eCommerce platform between WooCommerce vs Shopify is not always simple.

Therefore, we have covered every aspect in this Shopify vs WooCommerce guide to compare these two giant e-commerce platforms. While 9% enterprises use Shopify, 16% enterprises use WooCommerce to run their business.

Significant Differences

We have covered some significant differences between WooCommerce vs Shopify. In this blog post, we will try to help you decide whether WooCommerce or Shopify is the perfect partner for your online business. We will discuss how you can easily use these platforms, their features, and their affordable pricing.

Let’s dive in!

How Does Shopify Approach Ecommerce


Founded in the mid-2000s (2006 to be precise), Shopify is an eCommerce solution created by Scott Lake and Tobias Lütke. The founders designed the platform after developing an online store for snowboarding machines. They were not satisfied with the eCommerce platforms that existed in the 2000s. Thus, they decided to make their own.

Shopify contains everything you need to start an online store and accept payments.

Shopify is a hosted solution, so you don’t need to worry about the technical aspect of running your online Shopify store. There is no requirement to buy a separate hosting package.

As an eCommerce platform, Shopify makes sure it is easy to use. It also offers everything you require to launch your online store, potentially within minutes.

How Does WooCommerce Approach Ecommerce


On the contrary, WooCommerce is an open-source plugin. You can add a WooCommerce plugin with WooCommerce services to the WordPress Content Management System (CMS). WooTheme (WordPress theme developer) initially created it, and Automattic acquired it in 2015.

If you are among the millions of WordPress users, you can activate WooCommerce similar to any other WordPress plugin. Without any website, you will have to adopt WordPress as your CMS first and then create a website before installing the plugin.

Unlike Shopify, you will have to buy wordpress hosting. You can run WooCommerce on an in-house web server; several store owners buy separate hosting packages.

Remember! Web hosting is vital in Shopify vs WooCommerce comparison. The right provider can reduce your workload by taking care of various technical tasks.

Keeping WooCommerce vs Shopify debate in mind, WooCommerce is complex to set up and run. However, it gives you enhanced control over every factor of your store. Increased control makes the WooCommerce platform a good fit for technical users with specified goals.

What Are the Pros and Cons of Shopify vs WooCommerce


Pros and Cons of Shopify vs WooCommerce


If you choose WooCommerce as your eCommerce platform, you will have to host it yourself while using WordPress as your CMS.


Shopify manages and hosts the software for you. Thus, you don’t have to buy a separate hosting package.

Hosting is a major point in a WooCommerce vs. Shopify discussion, and Shopify seems to have an edge. However, there is an adjustment. As a hosted solution, you are bound to make the changes that Shopify permits. You won’t encounter these restrictions with WooCommerce.

The main benefit that WooCommerce has is its flexibility in the WooCommerce vs Shopify debate. The flexibility factor is important for client experience.

Suppose you have a plan to sell basic products with a small number of items and minimal variations. In that scenario, you might not require a high level of flexibility. Shopify’s built-in hosting and ease of use make it an attractive option in this case.

In the Shopify vs WooCommerce debate, Shopify is a good choice if you have to quickly launch a store. If you have no plans to sell complex products or design a customized shopping experience, Shopify is a winner and its competitor.

WooCommerce vs Shopify: What Is The Market Share


Owners are debating whether to use Shopify or WooCommerce due to market share. It’s unwise to choose a platform solely based on its popularity; it is engaging to compare the percentage of people who use each platform.

If you look at the top 1 million eCommerce websites, 21 percent of these sites use Shopify. In contrast, 27% of the top sites trust WooCommerce to run their online store.

Market Share between woocommerce and shopify

In shopify vs WooCommerce battle, WooCommerce might be slightly more popular on high-authority websites. However, there’s still significant room in the corporate space for both of these eCommerce solutions to grow:

If you look beyond the enterprise market in a Shopify vs WooCommerce debate, WooCommerce is more popular. It is used on over 5 million live websites, while Shopify is used on over three million live sites.

How Easy Is It to Launch a Store on Each Platform


If you focus on ease of use while creating a completely functioning store ready to honor orders, Shopify is head and shoulders above WooCommerce. WooCommerce requires you to build a WordPress site if you don’t have one. You can also setup online B2B ecommerce store on WooCommerce. Further, you may also have to pay for more things, like buying a domain name and hosting.

WooCommerce carries a handy setup wizard that guides you through the initial setup. The first step is to add a payment gateway, choose a currency, and choose your shipping method.

There are plenty of tutorials, blogs, and instructional videos that demonstrate how to set up a WooCommerce store. It’s true that there is a steep learning curve, especially for people who are new to the WordPress website.

Shopify takes care of much of the technical heavy lifting needed to start an online store as a hosted platform. That includes giving hosting, a domain name, and a Secure Sockets Layer (SSL) certificate.

As long as you’re using the company’s Shopify Payments gateway, you can start taking card payments from the very start.

Launch a Store on shopify or woocommerce Platform

How Much Control Do You Have Over Your Website’s Functionality


Self-hosted high-level solutions are typically more customizable and flexible than hosted alternatives. Shopify may be one of the more adaptable hosted solutions, but in this regard, WooCommerce outperforms it in a WooCommerce vs. Shopify comparison.

WooCommerce offers everything you require to develop a functioning eCommerce shop. However, extensibility is WooCommerce’s real power. You can personalize and extend the core WooCommerce solution using additional software.

You will find hundreds of WooCommerce plugins in the official WordPress directory. One factor that gives Shopify an edge over WooCommerce is its built-in multi-channel integration. The feature allows you to sell your products across Instagram, Facebook, Walmart, eBay, TikTok, etc. If you wish to sell across channels with WooCommerce, you will need to install additional WooCommerce plugins.

How Much Control Do You Have Over Your Store’s Design


You can choose either of the two for stylish themes that can give a lasting first impression on your clients. You can give your WooCommerce store a fresh look by selecting one of over 1,000 WooCommerce themes.

If you need to transform your Shopify store with a new look, you can get access to a smaller theme selection. As an e-commerce platform, the smaller themes are well-optimized and well-designed to help people make sales.

The WordPress community has created polished and sleek WooCommerce themes, and there is less quality control. If you have chosen a Shopify theme, it is guaranteed that you will have a high level of quality. Overall, WooCommerce gives you more choice; Shopify’s themes are more curated.

Which Payment Methods Does Each Platform Offer


When we talk about accepting payments for WooCommerce or Shopify, it is better to have as many methods as possible. Some digital payment gateways are popular in specific global locations.

For instance, in 2020, mobile or digital wallets accounted for 60% of e-commerce transactions in the Asia Pacific region. However, the same payment method accounted for only 20% in Latin America.

How Easy Is It to Migrate Between WooCommerce and Shopify


Migrating to a new platform is not ideal in the Shopify vs WooCommerce battle. You might be concerned about missing orders, losing data, or negatively affecting the client experience. Fortunately, a few tools can aid you in migrating between Shopify and WooCommerce.

“Cart2Cart” is a well-known migration plugin that allows you to transfer data from the current Shopify store. The plugin can reduce the impact on your clients by storing your eCommerce data on the Cart2Cart servers during the migration process:

Once you’ve installed the WooCommerce plugin, you simply need to provide the credentials of your Shopify store and your new WooCommerce store. Then, specify the data you want to transfer and perform an optional demo migration before committing to the full transfer.

As an alternative, you might check out LitExtension. This migration tool can transfer a large range of data from Shopify to WooCommerce.

Also, you LitExtension helps you migrate short and entire product descriptions, migrate order IDs, and Stock Keeping Units (SKUs). Doing this ensures a seamless transition and minimizes the amount of configuration you will have to perform after migrating your data to the new platform.

If you have to migrate from WooCommerce to Shopify, you can also look at the official importer app. You can export your product, customer, and order data from WooCommerce and import it into a new Shopify store through the app.

Shopify vs WooCommerce – Which Is The Most Search Engine Friendly


Search Engine Optimization (SEO) can impact your profits as an online store. As per a study, over 40% of revenue for most eCommerce stores comes from organic traffic. Further, 39% of digital purchases are influenced by relevant searches.

In a WooCommerce vs Shopify debate, WooCommerce’s code is SEO optimized. You can add meta titles and meta descriptions to your product pages and personalize your URLs. These steps can maximize your chances of the store page’s appearance in search engine results.

Further, you can improve the SEO appeal of WooCommerce by installing additional plugins. These include software specifically designed to enhance your SEO, such as Yoast SEO. These plugins offer you control over your on-page SEO. They can evaluate your SEO and suggest actionable tips on optimizing every product page for the search engines.

Although WooCommerce powers a variety of plugins, there are some useful SEO plugins in the Shopify App store, like SEO Booster.



Due to the rise in e-commerce platforms, it has become easy to create an online store. However, too many options can be a bad thing.

If you are torn in WooCommerce vs Shopify comparison, let’s quickly recap the two eCommerce platforms:

Shopify: If you have to start an online store quickly, Shopify is the one due to its powerful eCommerce features and seamless setup process. It demands almost no specialist technical knowledge; however, that comes at a cost. You don’t own this platform; you have to pay a commission on each sale.

WooCommerce: This eCommerce plugin can transform a WordPress website into a powerful eCommerce platform. With a huge community of extensions, plugins, and themes, WooCommerce offers you complete control over the eCommerce store. However, you have to pick a credible web host to make it run smoothly.

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