holiday season sales season is approaching fast with Black Friday, Cyber Monday, Thanksgiving, Christmas right around the corner. It’s one event after another and with them comes a huge surge of customers. Is your online store ready for the rush?
Today, we’re going to share some unique eCommerce strategies that will help you optimize your sales and with that, bring in a surge of customers. Hopefully, you’ll find something in here that can help get you record-breaking sales for the 2020 holiday season!
An Eye-Opening Fact About Black Friday Sales!
SaleCycle’s report on online retail stats from 2013 to 2019 stated that Black Friday (2019) surpassed all previous records, reaching $7.4 billion, up by $1.2 billion from 2018’s $6.2 billion records.
This not only tells you how big the Black Friday holiday is but also why should also take advantage of the holidays to score big numbers.
Cyber Monday Surpassed The Previous Sales Records Last Year!
According to Adobe Analytics Report: Cyber Monday raked in a new record of more than $9 billion in sales, marking the first day in history when consumers spent over $3 billion using their smartphones. As shoppers increasingly move to digital rather than in-person spending, online sales via smartphones grew 46% from last year, accounting for 33% of all Cyber Monday sales in 2019..
Coupons Can Play A Vital Role In Attracting Shoppers To Your ECommerce Store!
Last year 92% of consumers (in the USA) used coupons when making purchases. One year earlier, some 70 percent of American adults searched for digital coupons on store websites themselves, making it the most common search method.
Thanksgiving, Black Friday, and Cyber Monday are well-known sales holidays that generate billions of US dollars in revenue. It is also a proven fact that customers spend one-third of their yearly savings on discounted merchandise, approximately saving in comparison (on average) 40% of what they would normally pay.
Best Solutions To Offer Discount Coupons:
Offering discount coupons draw more people to your store which in result increases the chances of them buying your product. Furthermore, your customers will not only buy discounted items but also browse around your store and probably purchase other products as well. Discount offers and coupons help your eCommerce business in the following areas:
- Attract new customers
- Build customer loyalty
- Increase sales
- Drive site traffic
Here are a few WordPress coupon generating plugin suggestions that can help you to offer discount coupons to your customers.
1- OPTINSPIN: THE BEST OPTION FOR OFFERING COUPONS (WOOCOMMERCE & EASY DIGITAL DOWNLOADS)
OptinSpin is a fully customizable spinning wheel popup plugin for WordPress. It’s compatible with popular plugins like WooCommerce and Easy Digital Downloads. OptinSpin uses default WooCommerce Coupons functionality to increase your sales by offering discounts in an engaging way. You can easily link the coupons with the segments of the wheel and customers can use them instantly on the go or even later. OptinSpin sends the coupon to the winner via email so the customers come back and avail their coupons whenever they feel like. Similarly, you can reward discount coupons to your Easy Digital downloads store customers by using the OptinSpin segment wheel.
2- MyCred Woocommerce Plus Add-On: Automatic Coupons Generation For A Woocommerce Store Through Gamification.
myCred (The most powerful gamification plugin for WordPress and WooCommerce) has an add-on ‘myCred WooCommerce Plus’ that is capable of generating automatic coupons when a customer achieves a higher rank or badge.
Not only this but customers can also convert their myCred points into a fixed-amount coupon and apply them during checkouts (Partial Payment process).
myCred WooCommerce Plus add-on is now compatible with WooCommerce Subscription where users can pay recurring payments to buy subscription-based products & services (Physical or virtual) from your WooCommerce store using their myCred points.
3- SPIN WHEEL FOR WOOCOMMERCE: YOUR VISITORS GET DISCOUNT COUPONS AND YOU GET MORE SALES.
Spin Wheel for WooCommerce is a WooCommerce extension that helps you convert your visitors into customers by adding a “wheel of fortune” to your site. Use this marketing tool to retain customers and increase sales by offering discounts in a fun, engaging way. Provide customers a chance to win discount coupons immediately after they log-in. The wheel can auto-generate coupons for customers when they win, which will save you time.
How About Using Store Locator Plugin On Upcoming Holidays Sales Season To Uplift Online & Offline Sales!
Today’s customers spend an ample amount of time searching for different products online. The majority of shoppers start their product searches online but end up purchasing in-store, giving rise to the trend of Research
Best Solutions To Offer Discount Coupons:
Online, Purchase Offline (ROPO).
According to a Nielsen Marketing survey, 70% of smartphone shoppers use a store locator before embarking on their shopping trip. Hence, for obvious reasons, a store locator is a must-have feature for your eCommerce website that will not only drive customers to your store but also display alternative stores near your site visitor.
1- ‘WP MULTI STORE LOCATOR’ CAN DO WONDER FOR YOUR BUSINESS ON UPCOMING HOLIDAYS SALES!
WP Multi Store Locator is a powerful, professional, and intelligent location finder plugin for WordPress featuring functions like advanced statistics, nearby store search capability, multiple templates support, on-map detail direction from point A to Point B, custom markers & clusters, and map clusters.
Get the ability to manage and promote your stores by providing complete location information to your customers – Address, website link, categories, tags, directions, and much more.
2- STORE FINDER FOR WOOCOMMERCE: BOOST YOUR OVERALL SALES WITH THIS PLUGIN ON HOLIDAYS SALES SEASON
Does your business have multiple brick-and-mortar locations? With Store Finder, your site visitors can find nearby stores, view store details, and search for stores based on their needs. Make shopping easier for your customers with an intuitive responsive design, maps with directions, and an auto-geocode functionality to automatically pinpoint the store nearest the customer’s location.
Store Finder uses the Google Maps API V3 for immediate, accurate information about each store location.
Store Finder for WooCommerce is highly utilizing for all those WooCommerce customers who want to purchase your products from a local store in their vicinity. It boosts your revenue, saves shipment cost & time, and fulfills a customer need to examine things physically before purchasing.
ADDING CURRENCY SWITCHER TO YOUR WOOCOMMERCE STORE CAN BRING BETTER CONVERSIONS ON HOLIDAYS SALES SEASON!
Give your customers the luxury to shop in the currency they are more familiar with on Black Friday, Cyber Monday, and Thanksgiving holidays!
Currency Switcher for WooCommerce provides your visitors the option to easily switch between currencies according to their preferences. Display unlimited selectable currencies on the shop, cart, or checkout page of your WooCommerce website using flags as a visual representation.
Exchange rates can be set up manually or even automatically using the currency conversion data API that updates currency exchange rates on predefined time intervals. What’s better is that customers can check out in their selected currency.
Rather than a simple multi-currency add-on, this extension works marvelously as a currency converter that displays your store prices in various currencies without much hassle.
You Can’t Ignore Influencing Gamification To Be Implemented On Your E-Commerce Store For Holidays Sales Season!
SOCIAL PROOF & SOCIAL SHARING:
For an eCommerce store, Social proofing and Social sharing play a vital role in influencing other people to buy something. It improves user engagement, builds better brand perception, and creates organic word of mouth for your online products and services. myCred’s Social Proof & Social share add-on can create a massive impact on your online sales if implemented in the right direction for the upcoming holidays’ sales season.
ONE FINAL SUGGESTION: Create A Hybrid Store Model (B2B & B2C) For Your WooCommerce Store!
Isn’t it better for your overall sales to deal with businesses and direct consumers from a single WooCommerce store for the holiday sales season!
Our recommendation is that you use Wholesale For Woocommerce & WooCommerce Subscription extensions for a hybrid store. Wholesale for WooCommerce takes care of everything, from basic B2B aspects such as hiding prices for guest users to complex features such as tiered pricing structures, tax exemptions, VAT handling, and multiple buyers per account.
Following a hybrid model for your WooCommerce store are a win-win strategy since it saves your time, efforts, and maintenance cost on keeping up with B2B and B2C customers. You will be able to sell wholesale and retail clients, get better insights for customer buying behavior, and a futuristic approach to capture new market segments.
Also, read this official WooCommerce guideline-based blog on how to manage B2C & B2B clients from a single hybrid store.
Every little change you can afford to implement before the holiday season arrives could make all the difference. Make sure your WordPress based eCommerce store is offering attractive discount coupons, a smart strategy to hook the site leaving customers without any shopping, and some sprinkle of gamification to add fun and engagement. All the best for the 2020 holidays sales season *Fingers Crossed*