Peer-To-Peer Fundraising – The Key Features With Statistics


To maximize the impact of peer-to-peer fundraising campaigns, nonprofits should focus on building solid relationships with their supporters. This means providing regular updates on the impact of donations, recognizing and celebrating top fundraisers, and providing resources and tools to help individuals run successful campaigns. By doing so, nonprofits can leverage the power of peer-to-peer fundraising to build a sustainable base of support that will help them achieve their mission for years to come.

What Is Fundraising Between Peers?

Peer-to-peer fundraising is an approach that entails empowering supporters to generate donations for a nonprofit organization. In P2P fundraising, supporters create fundraising pages, share their personal narratives with friends and family, and solicit donations.

According to this technique, people are more likely to donate to a cause if they know someone closely involved in it. In recent years, peer-to-peer fundraising has become popular as NGOs have recognized the possibilities of social networks and Internet fundraising.

It has been demonstrated that peer-to-peer fundraising is an efficient method for raising donations for organizations.

Peer-to-peer fundraising initiatives have a 71% success rate, compared to 22% for direct gift appeals, according to a survey by Nonprofit Source.

In addition, donors who give through a P2P fundraising effort give an average of 2.5 times more than those who donate directly. Peer-to-peer fundraising efforts also have a wider reach than traditional fundraising approaches since supporters can post their fundraising pages on social media and reach a larger audience. This can increase awareness of the nonprofit’s cause and the possibility of gaining new supporters.

Create A Fundraising Campaign In Simple Steps:

The Statistics Reveal the Effectiveness of Peer-to-Peer Fundraising:

Nonprofit organizations undertaking a peer-to-peer fundraising campaign should adhere to a number of best practices.

First, it is essential to establish clear goals for the campaign, including the fundraising goal and the required number of supporters.

Second, NGOs should give supporters the tools and resources they need to maximize the effectiveness of their fundraising efforts. This may include templates for emails and social media posts and recommendations for contacting potential donors.

Thirdly, NGOs should continue consistent communication with supporters during the duration of the campaign, delivering progress updates and expressing appreciation for supporters’ efforts. Lastly, NGOs should acknowledge and reward their top fundraisers since this might encourage others to participate and earn further contributions. Nonprofit organizations can boost the effectiveness of their peer-to-peer fundraising campaigns and maximize the impact of their fundraising efforts by adhering to these best practices.


Traditional Peer-to-Peer Fundraising

For nonprofits, P2P fundraising can be a highly effective strategy for both money fundraising and strengthening connections with donors. Individuals are given the opportunity to collect money for a good cause by using their own social networks to spread the word. Here are ten statistics that provide a snapshot of the impact of peer-to-peer fundraising:

  • Peer-to-peer fundraising initiatives average 39% success, compared to 22% for traditional fundraising.
  • Peer-to-peer fundraisers average $568 in gifts, compared to $128 for traditional fundraising.
  • 56% of contributors are more willing to donate to a peer-to-peer campaign if they know someone engaged.
  • Peer-to-peer campaigns average 482 donors.
  • 91% of donors contribute more if they can see the impact.
  • Peer-to-peer fundraising campaigns with videos raise 4 times more than those without.
  • 75% of peer-to-peer donations are first-time donors.
  • Traditional fundraising retains 27%, while peer-to-peer fundraising retains 50%.
  • Peer-to-peer fundraisers average 30 donations per 1,000 emails.
  • Gamification can boost peer-to-peer fundraising revenue by 20%.


Nonprofit groups benefit greatly from P2P fundraising because it fosters a sense of community around a common cause. It empowers individuals to plan and execute their own campaigns, allowing them to take ownership of the fundraising process. This strategy also helps to establish trust and engagement with donors, who are more likely to continue giving over time if they feel linked to the organization’s mission.

Peer-to-Peer Fundraising During COVID-19

During the COVID-19 pandemic, peer-to-peer fundraising has become an increasingly popular method for NGOs to collect donations. With social distancing measures in place and traditional fundraising events canceled or postponed, groups have resorted to P2P fundraising to engage donors and maintain fundraising efforts.

Here are ten statistics that illustrate the significance of peer-to-peer fundraising during COVID-19:

  • 2022 peer-to-peer fundraising income rose 72% from 2019.
  • In 2020, peer-to-peer fundraising averaged $1,161.
  • Video-based peer-to-peer fundraising initiatives raised 7 times more than those without.
  • Pandemic-related peer-to-peer fundraising initiatives increased donor retention by 16%.
  • In 2020, 46% of groups held virtual runs/walks, the most popular peer-to-peer fundraising event.
  • Facebook fundraisers increased donations by 76%.
  • 57% of donors to a pandemic peer-to-peer fundraising effort indicated they would donate again.
  • Match offers increased peer-to-peer fundraising by 2.5 times.
  • Peer-to-peer pandemic fundraising averaged $68.
  • Text-messaging-based peer-to-peer fundraising initiatives raised 258% more money than those that didn’t.


These statistics illustrate the substantial influence that peer-to-peer financing has had on the COVID-19 pandemic. By embracing social media and other digital platforms, charity organizations have been able to continue generating cash and cultivating relationships with donors. In addition to the financial rewards, peer-to-peer fundraising has served to foster a sense of community and shared purpose among supporters during a challenging period. Peer-to-peer fundraising is likely to be a crucial tactic for organizations seeking to adapt and thrive in a changing fundraising environment as the pandemic persists.

Facebook and Social-Media P2P Fundraising

Facebook and social media have revolutionized how individuals communicate with one another and also altered the fundraising landscape. Particularly, peer-to-peer (P2P) fundraising has become popular due to social media platforms such as Facebook. Individuals are able to construct personal fundraising pages and solicit donations from their networks on behalf of a particular cause or organization using P2P fundraising. Numerous success stories demonstrate the potency of P2P fundraising, which has shown to be an extremely effective method.

Here are ten statistics that showcase the impact of P2P fundraising on Facebook and other social media platforms:

  • Facebook P2P fundraising raised $1 billion in 2022.
  • 20% of social media donors have given to P2P fundraising campaigns.
  • Since 2017, Facebook birthday fundraisers have raised $2 billion for organizations.
  • Facebook P2P fundraisers average $43.
  • 70% of P2P donations are new to the organization.
  • 51% would rather donate to a friend’s P2P fundraising campaign than an organization.
  • Videos boost P2P funding by 4 times.
  • Team-structured P2P fundraising initiatives raise 60% more on average.
  • P2P fundraising boosts nonprofit donations by 5-10%.
  • 20% of Facebook P2P fundraising campaign visitors donate.


These figures demonstrate the great effectiveness of P2P fundraising on Facebook and other social networking sites. By using the networks of individual donors, organizations can reach more donors and raise more money than they could with traditional fundraising techniques. In addition, P2P fundraising efforts allow donors to experience a greater connection to the cause and the individual soliciting funds for it. Overall, P2P fundraising is highly effective for organizations to attract new donors, boost gifts, and increase their impact.

Cycling Campaigns Peer-to-Peer Fundraising

Cycling campaigns have grown in popularity as a kind of P2P fundraising. Individuals can combine their passion for cycling with their desire to raise funds for a cause or organization through these projects. Cycling campaigns are especially effective because they provide participants with a physical challenge and a chance to network with people who share their enthusiasm. Here are some data illustrating the impact of bicycle campaigns on peer-to-peer fundraising:

  • In 2022, fundraising cycling events raised almost $60 million.
  • 69% of charity cyclists say it inspires them to bike more.
  • 72% of charity cyclists would donate to a friend’s fundraising campaign rather than an organization.
  • Charity cycling participants raise $780 on average.
  • 85% of charity cyclists believe it makes them feel closer to the cause.
  • Charity cyclists pedal 60 kilometers on average.
  • Charity cycling events help 91% of participants keep fit and active.
  • Charity event participants are twice as likely to ride their bikes regularly.
  • 66% of charity cyclists say they feel like they’re making a difference.
  • 2022 saw a 29% increase in charity cycling events.


These figures show the influence of bicycle campaigns on peer-to-peer fundraising. Cycling campaigns encourage people to push themselves harder and achieve more than they would otherwise by mixing physical activity with a fundraising goal. Cycling campaigns also provide individuals with a unique opportunity to interact with others who share their passion for cycling and desire to make a difference in the world. Cycling campaigns are an effective and engaging kind of peer-to-peer fundraising that can assist groups in raising more funds and engaging new supporters.

How Do Peer-To-Peer Fundraising Plugins Work?

Fundraising plugins simplify page creation and management for P2P fundraising. Fundraisers plugins easily build a professional-looking page that endorses their brand and aims using fundraising plugins’ pre-designed templates and customization possibilities. Fundraisers can reach more people by sharing these sites on social media and email.

Fundraising plugins often simplify donor contributions in addition to page development and management. Some plugins allow contributors to make one-time or recurring gifts from a fundraising website without visiting an external donation form. This feature can boost donation rates.

Fundraising plugins also help P2P fundraisers by offering data and insights to optimize campaigns. Real-time statistics from several plugins let fundraisers track their progress, analyze donor behavior, and discover areas for improvement. This data can inform campaign messaging, donor outreach, and P2P fundraising decisions.

P2P fundraisers need fundraising plugins. These plugins enhance donations, streamline fundraising, and provide useful data and insights to optimize fundraising efforts. A fundraising plugin can help you reach your goals and impact what you care about as an individual fundraiser or nonprofit organization.

Start Your Donations with Classy Fundraising Plugin

Fundraising for WooCommerce is a sophisticated plugin for creating and managing WooCommerce fundraising campaigns. This plugin has some fantastic fundraising features:

  • Custom Campaign Pages: The plugin lets you brand, image, and message campaign pages. Progress bars, donation targets, and call-to-action buttons stimulate donations.
  • Multiple Fundraisers: Set goals, donation levels, and end dates for multiple fundraising campaigns.
    Donation Levels: Offer free delivery, discounts, or exclusive products at different donation levels. This may encourage donors to give more and speed up fundraising.
  • Reporting and Analytics: The plugin provides full reporting and analytics to track campaign progress, evaluate donor behavior, and identify areas for improvement.
  • Integration with WooCommerce: Fundraising for WooCommerce seamlessly connects with WooCommerce, letting you manage campaigns and donations from your WooCommerce dashboard. This simplifies order, inventory, and customer management.
  • Email Notifications: The plugin automatically emails donors when the campaign accomplishes its objective or when they donate. This keeps funders involved and updated on the campaign.

Fundraising for WooCommerce is an excellent option for WooCommerce stores wishing to launch successful fundraising initiatives. Its customized campaign pages, various fundraisers, donation levels, reporting and analytics, WooCommerce, and email notifications make it a strong fundraising tool.


Final Thoughts

Statistics gathered from peer-to-peer interactions can shed light on the effectiveness of fundraising drives like this. Although the prevalence of P2P fundraising events decreased during the pandemic, they are still a viable option for many charities. And current trends suggest that they will keep rising as life returns to normal.

The research shows that using existing donors and social media is a powerful strategy for expanding a nonprofit’s support base. Donations to peer-to-peer campaigns are expected to stay stable despite calamity because of a renewed emphasis on online fundraising and hybrid events. To launch your next major event, you only need a solid peer-to-peer fundraising plugin, some insider knowledge of your audience, and a lot of enthusiasm.

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