Can’t make up your mind about which things to sell online? Don’t worry; we’re here to save the day! The secret to finding the right products, categories, or varieties to sell online is to make sure that your choice has the potential to remain in demand in the long run. That means though short-term trends may seem fruitful, investing too much in such products will cost you the opportunity you have while dealing with evergreen things. In order to list the best products to sell online, you’ll need to go through the following selection process.
How to Find the Best Products to Sell Online?
To start, you should brainstorm products according to your area of expertise. If you have prior experience of dealing with home appliances, then that’s where you should start. After that, as you are selling online, Google Trends and social platforms like Instagram, Facebook, and Pinterest are great platforms to know if the products you plan to sell are in demand or not. You can also understand past consumer demand for products or categories with Google trends. Such metrics will assist you in making the right choice.
If you are a startup, you should target low-competition industries. That way, your chances of survival increase. You can collect data from top e-commerce platforms like eBay and Amazon. From these platforms, you can find popular things to sell.
Once you are done with your product research, find the right manufacturers and suppliers. Also, look at competitors to understand how they are selling the products and if you even have a chance. Also, please take a look at their prices and stock availability to get a better picture of whether the products are actually demanded or not.
To make your lives easier, we have done the work for you in creating a list of 20 trending products in 2022. The following are the best products to sell online. There is no rule that you have to choose all of them. However, you can kickstart with a few of the following popular things to sell:
Best eCommerce Products to Sell in 2022
1. Hair Wigs
Hair is a compassionate part of our lives—some struggle to grow enough, while others just want another reason to go bald. Yet, the demand for hair wigs and extensions is growing. Therefore, hair wigs can be considered one of the best things to sell online.
As you can see in the image, according to the searches made on Google, people are showing more and more interest in this product as the years pass. In fact, many businesses have managed to make thousands of dollars by selling hair wigs.
However, one thing that I’d like you to know is that Shopify bans the sale of natural human lungs. As a result, avoid using real hair. Instead, you can sell artificial hair, which is in high demand.
You can promote such products with YouTube videos to reach your audience. Use an AI YouTube video maker tool to create engaging and informative videos. Create how-to tutorials for more engagement. In addition, you can also connect with top influencers and ask them to show off your products on their social media profiles and give your brand a shoutout for instant exposure.
2. Nail Extensions
If you are on a product hunt for your online store, then nail extensions should undoubtedly be on your list. This product is one of the best e-commerce products to sell. Nail extensions are perfect for witnessing a rise in your sales. Over the years, the demand for this fashion accessory has rapidly grown.
As you can see, a drop was shown in the year 2020. However, that was due to the COVID-19 pandemic. As all nations were in lockdown, there was no need for people to dress up. As soon as things started returning to normal, the demand for this product increased faster than ever.
People also search for this product with other search terms like: fake nails, acrylic nails, fashion nails, etc. This means that the market for nail extensions is much bigger than you might have thought.
One of the best platforms to promote nail extensions is Instagram. You can create short how-to clips to show your customers how to put them on and take them off. Or, you can collaborate with top fashion bloggers for shoutouts. With the right content, hashtag, and timing, you can witness your product become viral in no time, generating high Instagram engagement.
3. Air Fryer
Food is an essential part of our lives. However, with all the health concerns, people are now becoming more conscious about the food they eat and how it is cooked. Air fryers are an exceptional invention for chefs of all skills. You can quickly cook hot and crispy meals without extra oil or fat. In addition, this product is also becoming one of the trending products in 2022, according to Google Trends.
The best way to sell kitchen appliances is by optimizing your website for organic search. With the help of SEO-optimized landing pages, you can drive the right audience and witness a growth in sales. If you aren’t aware, around 70% of consumers abandon their carts without buying anything. In order to make the most out of these abandoned carts, you’ll have to invest in an excellent remarketing strategy. With the help of Facebook, Instagram, Google Ads, and other sales channels, you can attract your prospects to come back and finish what they started. Also, if you have the customer’s contact details who abandoned a cart, give them an exclusive offer to complete their order. This strategy will save you the time of convincing someone to buy your product from the start.
4. Teeth Whitener
Teeth whitening is a common topic that people discuss globally. No one wants to have yellow teeth, so there is always a high demand for products that help whiten teeth. Therefore, teeth whitening products will always be a high-demand product to sell online in 2022.
As you can see, teeth whitening searches show growth as years pass by. That indicates you can invest in teeth whiteners and not worry about the sales.
Instagram is the ideal platform to promote such products. You can use Instagram influencer marketing to grow awareness of both your brand and products. To encourage bloggers to promote your products, you can offer them a commission on every sale that comes through them. Such a strategy will attract top influencers and customers.
A common complaint you’ll hear from couples is snoring and sleep apnea. The noise of snoring may keep a partner up all night. To counter this problem, many anti-snoring products have entered the market. Such products are used to reduce a person’s snoring— Get ready for a good sleep after a long time!
Anti-snoring products like mouth guards, nose clips, and chin support straps are some of the most demanded goods on the market. Since snoring is a common and significant problem, you can build your brand around this cause by providing the perfect solution.
This trend doesn’t have any seasonal peaks. You can see the spike on Google Trends during the COVID-19 pandemic as people stayed more at home. Therefore, snoring became a major issue back then, day and night.
There are various ways to promote such products. To begin with, you can use content and publish blogs related to this topic. To witness rapid growth in your sales, your next strategy could be Facebook marketing. For long-term success, get your pages ranked on Google. Once you generate moderate traffic on your product page, you can sit back and watch your sales graph go up.
6. Phone repair kit
With over 5.32 billion unique mobile phone users worldwide, phone-related products can be considered the best products to sell online in 2022. Android and iPhone repair kits on your website can be viewed as the most popular items in the phone category. Though this product can’t be considered a standalone one with which you can build your brand, it could do well in phone accessories or phone case stores.
Google Trends shows a constant growth in searches related to phone repair kits. Content marketing is ideal for such products. You can produce content related to upcoming phones from which you can divert customers to understand the importance of phone repair kits. Other platforms like Facebook and Pinterest can also be used to boost awareness of your product.
7. Fake Eyelashes
Another fashion accessory commonly used presently is fake eyelashes. The core purpose behind using this product is to make your eyelashes look fuller.
To grab your audience’s attention, you can sell eyelash serum, glue, and false eyelashes in your store. Google shows that this trend is growing, which means more money in this industry.
You can connect with top beauty and fashion writers to promote fake eyelashes. Feature them in your blogs and ask them to give shoutouts on their social media profiles. Apart from that, SEO-optimized pages will help you get ranked on Google. Organic traffic will have a significant role in helping your business grow in the future.
Shoes are one of the most popular things to sell online. With this product, you are free to either create a brand solely of shoes or a product collection with other fashion accessories. Depending on how you build your brand, you might be able to sell more things in the store, like hats and belts, and grow your business.
As you can see, the only drop in interest in shoes was during the pandemic. Otherwise, this product has always been at the top of the chart. Shoes are indeed the best products to sell online in 2022.
Top social media platforms like Facebook, Instagram, and TikTok are ideal for promoting your shoe brand. In addition, you can get help from fashion bloggers to review your product and share their experiences with their audience. Shoes are a part of our lives as wearing them is a necessity. However, the price and quality you choose to work on will determine whether your product will be bought by people of all income levels or just the elite class. Therefore, be careful with what you choose during your initial days.
Shapewear sales and search trends have been witnessing growth over the last few years. This indicates that it is one of the most popular products to sell online. Once you add shapewear to your eCommerce platform, you’ll have a range of products to deal with. You can sell shapewear for both men and women. Also, shapewear comes in different styles, like high-waist tummy-tuck shapewear or ones with a built-in bra to give the body a more slimming look.
As you can see, the trend for this type of product is growing. As people are becoming more cautious about their figures, the demand for shapewear is rising. To successfully market this product, you need to target the right audience smartly. Women who just gave birth or are showing an interest in dieting and fitness-related topics on social media are ideal customers to target.
Also, you can market your products by providing affiliate links to blogs specifically for moms. Use social media to target new moms and show them the importance of your product with an attractive video. However, while promoting your product, you must be careful as body weight is a sensitive topic. While creating ad content or video content, be very careful with your choice of words.
10. Head scarfs
Wearing a head scarf is a traditional trend that is coming back to life. In fact, a leading fashion brand, ASOS, has even added the category headscarves in their product collection.
Considering the rising trend, head scarves are undoubtedly one of the most popular things to sell online. In order to attract customers, you can add a complete collection of stylish and colorful head scarves to your online store.
There are many ways to promote and sell this product online. You can start by creating a tutorial video and blog showing various ways to wear the scarf. Make sure to use a video hosting platform to host your tutorial video, and then embed it in your blog post to provide a comprehensive guide on how to style the scarf in different ways. Women will buy it to look like the one in the video. Besides that, Facebook is an ideal platform for running ads that are shown to only those who show interest. The best use of hashtags on Instagram is another amazing tactic to attract women to your website for greater reach.
All the best products to sell online mentioned above are all growing in demand. In addition, as you can see the rising trend of each product on Google, you can expect to generate an exceptional response and even higher sales.
Is there anything that you’d like to add? Share your thoughts in the comment section below.