Woo Express vs. WooCommerce – An Informative Guide [2024]

Woo Express vs. WooCommerce

Woo Express is the latest addition to the WooCommerce family. The platform is a hosted e-commerce solution ideal for businesses of all sizes.

Likewise, WooCommerce is a popular WordPress e-commerce plugin that lets businesses build an online presence and sell their products and services.

This guide will analyze the critical attributes of Woo Express vs. WooCommerce.

What Do You Mean By Woo Express?


Woo Express is a brainchild of WooCommerce. Woo Express is a full-fledged WooCommerce package that primarily uses the WooCommerce framework when offering users all the desired features and functionalities.

Users can benefit from various functionalities such as hosting, SSL, security, and more while using Woo Express. Unfortunately, WooCommerce enthusiasts cannot enjoy this luxury.

To use other hosting providers, you must install WordPress and WooCommerce separately.

What Do You Mean By WooCommerce?


WooCommerce can transform any WordPress site into a results-driven e-commerce store. Automattic acquired the leading e-commerce plugin in 2015.

WooCommerce is a popular Shopify alternative, having a market share of 23.43% after Squarespace. WooCommerce has been officially rebranded to Woo.com.

Woo Express Pricing

Woo Express offers two pricing plans:

– Essential Plan

  • $1 for three months.
  • After three months, it will be $39/month. If you pay annually, a discount is available, bringing down your cost to $25/month.

– Performance Plan

  • $1 for the first three months.
  • After three months, it will be $70/month. If you pay annually, a discount is available, bringing down your cost to $45/month.

If you aren’t sure about using Woo Express, you can go for their 14-day free trial.

WooCommerce Pricing

WooCommerce is a free and open-source WordPress plugin. Therefore, users do not have to worry about monthly and yearly charges. However, they will incur expenses when registering for domain hosting, additional features, and add-ons.

Ease of Use – Woo Express

Woo Express is a user-centric platform. It means you can easily set up your digital store according to your needs without issues. Like WooCommerce, users can use a setup wizard that helps them instantly launch their e-commerce stores.


You do not have to purchase domain hosting separately, as it comes pre-installed with the package. Similarly, you do not need specific coding experience or web development skills to launch your online store.

Ease of Use – WooCommerce

WooCommerce is a top-notch plugin that converts your WordPress into a full-fledged online e-commerce store. Once you install the plugin, you can use its setup wizard to update your product information, themes, payment gateways, store information, etc.


In addition, you can automatically create other helpful pages such as cart, account, and checkout pages.

Woo Express Features

Woo Express can easily delight customers through enticing features, including:

  • An automated site backup option is available.
  • Users can market their products on Google and Social Media.
  • Users can customize their cart and checkout experience.
  • Store design improvement without coding is possible.
  • Impress customers through live-rate shipping, flat-rate, and free shipping options.
  • Interact with customers via automated messages on birthdays and other events. Merchants can use these messages to inform customers about cart abandonment.
  • Manage your online store while traveling with the Woo Mobile app anywhere.

WooCommerce Features

As a prominent e-commerce platform, WooCommerce also offers a multitude of impressive features, including:

  • Users can easily manage products and inventory management.
  • Users can simplify their order management processes with customizable shipping options.
  • A dedicated customer account area helps users track orders and manage customers’ shipping and billing addresses.
  • Users can customize their cart and checkout experience like Woo Express.

Woo Express Payment Gateways

Payment gateways help e-commerce store owners complete transactions online successfully. Therefore, they must integrate them into their online stores to increase sales smartly.

When comparing Woo Express with WooCommerce, we should not undermine the significance of payment gateways at any cost.

Woo Express, as a comprehensive hosted e-commerce solution, supports an array of payment gateways, including Google Pay, PayPal, Apple Pay, etc.

WooCommerce Payment Gateways

WooCommerce supports a comprehensive list of global payment gateways. These payment gateways include PayPal, Square, Stripe, Credit Cards, WooPayments, Amazon Pay, and more.

Both WooCommerce and Woo Express are compatible with various payment gateways, allowing customers to boost sales drastically.

Woo Express Themes

Woo Express comes with attractive, ready-to-use design layouts, also called themes. These design layouts allow you to customize your websites with a few clicks.

Besides, you can use another intriguing feature, WordPress Block Editor. This feature lets you design and improve website pages to the next level.


WooCommerce Themes

As you know, 2000+ themes are compatible with WooCommerce. This way, e-commerce store owners can easily delight existing and prospective customers by using their preferred themes appropriately.

Besides, they can use various applicable codes to add multiple functionalities to their cart, checkout, and account pages.


Woo Express Help and Support

Strong customer support is paramount when improving customer relationships. Luckily, Woo Express for e-commerce and WooCommerce have results-driven support systems.

Woo Express caters to the queries of WooCommerce users and Woo Express users without any discrimination. Interestingly, you can get the solutions related to your questions in the form of

  • Live chat
  • Email support
  • Documentation

WooCommerce Help and Support

WooCommerce resolves customer queries in different ways, including:

  • Support tickets
  • Documentation
  • Forums and WooCommerce experts

Woo Express vs. WooCommerce – A Quick Breakdown

Key AttributesWoo ExpressWooCommerce
PricingYou can choose from two paid plans. A 14-day free trial is also available.Free
Ease of UseUser-friendly, but flexibility needs to be improvedComplex but more flexible customization-wise
FeaturesOffers a great mix of featuresComes with limited features but is understandable as it is a free plugin
CustomizationHighly customizable Highly customizable
ThemesA wide range of block-based themes are availableA smaller selection of block-based themes designed explicitly for Woo Express
Block EditorBuilt-in block editor for easy store creation and customizationDoes not have a built-in block editor
Payment ProcessingSupports Google Pay, Apple Pay, PayPal, and other payment gatewaysSupports several payment gateways
Store SecurityOffers some basic security features, security plugins needed to use additional featuresOnline stores should focus on improving their security
SupportOfficial support is availableUsers can benefit from community support

Woo Express Searches Gaining Momentum

According to Google Trends, Woo Express has become a prominent search term in countries like the US and UK in a few months since its inception.

People want to discover more insights and information regarding the hosted e-commerce solution. It means the popularity of this search term will increase over time in other countries worldwide.


WooCommerce Searches Worldwide

Like Woo Express, WooCommerce is a notable search term. Furthermore, 3.5 million merchants of WooCommerce is a testament to the fact that billions of people know about the leading platform worldwide.


Users Views Regarding Woo Express and WooCommerce

  • Woo Express has received mixed responses from users after its inception. As per one user, WooCommerce should not have promoted Woo Express, a hosted e-commerce solution, on its homepage. They should have done better with their marketing strategies.
  • Airwallex, a fintech organization based in Australia, has partnered with WooCommerce to decrease the FX conversion fees of Woo’s 3.5 million merchants for cross-border payments.

A user on X does not like the Woo Express pricing plans.

  • Recently, Tumney Payments Limited has officially launched its WooCommerce and WordPress payment plugin in Zambia to offer robust payment solutions to e-commerce businesses.
  • 38% of e-commerce websites can integrate the Boson protocol using their dedicated WooCommerce marketplace app worldwide.

WPExperts Provides WooCommerce and Woo Express Development Services

If you want to utilize results-driven WooCommerce Development Services and Woo Express Development Services under one roof, we have got you covered. Our team of experienced WordPress developers caters to the demands of small, medium-sized, and large-sized companies worldwide.

Wrapping Up

After analyzing the key differences between Woo Express vs. WooCommerce, we see that both platforms have upsides and downsides.

Woo Express should be your go-to option if you want to use a hosted solution that is easy to use and provides various features like result-oriented support, secure and fast hosting from WordPress.com, attractive and engaging themes, site backups, and more.

On the contrary, if you prefer flexibility, control and ownership, and overall efficiency in terms of cost and performance, WooCommerce is a great choice.

Share This Article

Elevating Your WordPress Experience to Another Level.