Have you ever encountered a Google search result that stands out regarding style? Do the search results include ratings and additional details about the product or information searched for?
A Google rich snippet describes the star ratings, additional information, and photos. Schema markup is the coding that instructs Google or other search engines to incorporate such components. Google rich snippets are straightforward to use. However, you must inform Google of the required information.
This tutorial will walk you through adding Google-rich snippets to a WordPress site. Let’s get started!
What is Google Rich Snippet?
According to the type of schema markup used, rich snippets are the results that Google shows in search that contain additional data such as star ratings, pricing, and more.
Alternatively, they are attractive and visible search results. Not only are they prominent, but they also directly inform users about a page’s content.
Below is an example of a Google rich snippet:
Google Rich Snippets – Why They Are Important
Search engines depend on structured information. Structured data is a form of coding that interacts with Google or other search engines. The data make rich snippets operate on Google and help search engines understand your website’s context better. Users get a better insight into the content type within the link they wish to click.
Under a usual scenario, Google shows the URL, web page title, and a specific meta description when your website or page appears on a SERP.
With Google-rich snippets, you can showcase additional details like a review on a particular product or service, a corporate detail, pricing, store location, and more.
Benefits of Google Rich Snippets in WordPress
Enhanced Visibility
In search results, a brand becomes increasingly noticeable.
Improved Conversion
There are more chances of visitors clicking on the attractive result. This will fetch more reads, sales, downloads, etc.
Enviable CTR
Users are more likely to click on rich snippets than standard search results.
Quality
When you use Google-rich snippets, Google will “understand” the material on your website more effectively. Your chances of getting even richer results from organic searches will increase.
How to Create Rich Snippets on a WordPress Website?
If you don’t know how to create rich snippets in WordPress, don’t worry—we will explain the process to you.
To create rich snippets in WordPress, follow the below-mentioned steps:
- Ensure the details Google should focus on.
- Use Google’s Structured Data Markup Helper to explain your web page.
- Use your selected data type to create microdata for your web page.
- Through this microdata, create new HTML and tag your content with this microdata.
- Evaluate your rich snippet.
- You must wait patiently.
Hopefully, we have answered your query “how to add rich snippets to website”.
How Many Rich Snippets Are There?
There are numerous rich snippets, including:
- Article
- Carousel
- Book
- Breadcrumb
- Dataset
- Course
- EmployerAggregateRating
- Event
- Fact Check
- FAQ
However, you must know how to add rich snippets to website to grab the attention of current and potential site visitors.
What Do You Mean By Rich Snippets for WordPress?
Rich snippets for WordPress enable users to incorporate code snippets into their WordPress sites without difficulty. By doing so, they can offer search engines valuable insights and information related to their content.
New and current site visitors can see this helpful information in search results as structured data, which can result in more clicks and traffic for WordPress websites.
Once you add rich snippets to WordPress, you can considerably improve your search engine visibility.
How Many Rich Snippets Are There?
There are numerous rich snippets, including:
- Article
- Carousel
- Book
- Breadcrumb
- Dataset
- Course
- EmployerAggregateRating
- Event
- Fact Check
- FAQ
You must add rich snippets to WordPress sites to grab the attention of current and potential site visitors.
WHAT IS SCHEMA?
You may produce Google-rich snippets by incorporating schema markup into your web pages. All major search engines, including Yahoo, Bing, Google, and Yandex, leverage schema markup, also known as structured data, to display additional information for users in their Google results. The coding is what informs Google of the subject matter of your content.
Different Schema Markups
1. Products
Rich snippets are one of the most potent tools for promoting online retailers’ goods and deals. Name, brand, photo, identifiers, currencies, price, condition, and quantity are permitted properties.
2. Organizations/Brands
Google displays richer information for particular (renowned) individuals. The supported properties include title, name, role, and contact info.
3. Reviews
Aggregate and individual review, with multiple properties for each.
4. Video Content
Rich snippets in video format are the best way to display information like the length, creator, production firm, or content shown in embedded videos on your website.
Schema Encoding Types
You have three encoding types for Schema Markups. These are:
- Microdata
- JSON-LD
- RDFa
JSON-LD (Javascript Object Notation for Linked Objects)
You can encode JSON-LD schema in the <body> or <head> tag. This schema coding employs “@type” and “@context” attributes to establish the vocabulary.
RDFa (Resource Descriptive Framework in Attributes)
It is a schema code that you can add to all XML, XHTML, and HTML-based documents. RDFa’s attributes include the following:
- typeof – this is used to determine the subject’s partner resource or RDF form.
- datatype – it specifies the text’s data type.
- content – it nullifies the element’s content when employing the property attribute.
- class=”lazy” data-src, href, and resource – to determine the partner resource.
- rel and rev – a straightforward and reverse relationship along with another resource.
- about – it clarifies the metadata.
Microdata
Its implementation is as good as RDFa. It has the following attributes:
- itemref – for characteristics of an element not included in the itemscope.
- itemtype – to determine the item along with its assets via a valid URL.
- itemscope – to make an item and identify that the remaining element carries information about it.
- itemid – to display an item’s unique identifier.
Wrap Up
Google’s algorithm always remains in changing mode. Schematic or structured data is expected to play a more significant role in delivering complicated results in the future. Implementing Google-rich snippets now will help your website in the long run. Rich snippets require a minor SEO adjustment that may create the difference between a few hits and a torrent of search traffic. Thus, it would help if you leveraged schema markup to its fullest potential.
