15 Best Google Analytics Alternatives for WordPress Websites – GA4 Alternatives

When managing an online business, you need to gather and analyze data. For that reason, you will use Google Analytics or a Google Analytics alternative.

Suppose you manage an online business that fulfills the needs of thousands of customers worldwide. In this scenario, you must use reliable analytics software to measure various metrics effectively.

Google Analytics is among the dominant players in the global web analytics market. However, WordPress site owners can consider using other web analytics solutions due to ease of use, privacy, and ethical concerns.

Fortunately, numerous Google Analytics alternatives enable small and large businesses to track the performance of their WordPress sites in terms of traffic, conversions, sales, and revenues.

This blog post will discuss the 15 most productive Google Analytics alternatives.

Why Should You Utilize Google Analytics Alternatives for Your WordPress Website?

You have every right to think why you should use Google Analytics alternatives instead of Google Analytics in the first place. That said, you should benefit from web analytics tools besides Google Analytics for ease of use, privacy, and ethics.

GA4 (Google Analytics 4) is the latest version of Google Analytics. Furthermore, it allows WordPress users to block referrer or referral spam comprehensively.

Still, it can sometimes get complicated for new WordPress site owners who need more technical knowledge. Therefore, as a small business owner who manages their business through a WordPress site, you can search for other influential and results-driven web analytics solutions.

Regarding privacy, different organizations have raised concerns over Google’s data collection practices. Similarly, various ethical concerns have marred the reputation of a popular search engine, causing ethical issues amongst netizens worldwide.

15 Best Google Analytics Alternatives for WordPress Websites

Google Analytics aside, various web analytics solutions help small, medium-sized, and large enterprises analyze website visitors’ behavior and make informed and impactful decisions to improve conversions, sales, and revenues in the long run.

Here are the 15 best Google Analytics 4 alternatives for WordPress websites, including:

1. JetPack Stats

JetPack Stats is a brainchild of Automattic, the company that operates WordPress.com. This high-powered Google Analytics alternative allows WordPress site owners or developers to view data analytics using their WordPress dashboards.

Jetpack Stats concentrates on critical measurements that are helpful when monitoring overall website health and growth. The tool allows users to access and utilize the data to improve their sites’ performances appropriately.

JetPack Stats Salient Features

• The tool is GDPR compliant and offers valuable insights regarding page views, traffic sources, and number of visitors.
• Crucial metrics, such as most viewed posts and most viewed pages, are available.
• WordPress site owners can smartly monitor site traffic using real-time visitor activity data.
• The tool helps site admins obtain critical information regarding the geographic location of their site visitors.

Pricing

Three plans are available: Basic (Free), Personal, and Commercial.

• The basic (free) plan is suitable for personal websites.
• Contact support for the Personal plan subscription.
• The Commercial plan costs $8.33 per month (billed yearly).

2. Countly

Countly is an impressive analytics application suitable for privacy-conscious users. Through this advanced and real-time analytics tool, businesses of different sizes can smartly gather data from websites, mobile phones, desktop apps, and web apps, allowing them to utilize the data when analyzing end-user behavior.

Countly Salient Features

• The tool is GDPR compliant.
• Businesses can boost customer engagement through push notifications.
• Apply mathematical formulas to current data and create custom metrics.
• Benefit from critical metrics that improve websites’ performance in terms of traffic and sales.

Pricing

There are three available plans: Lite, Flex, and Enterprise.

• The Flex plan costs $0/month (the paid tiers start from $80 monthly).
• Contact support for the Enterprise plan subscription.

3. Heap

Heap Analytics is another GDPR-compliant tool that seamlessly works on mobile phones and desktop devices. Businesses can monitor their sites’ performance using different behavioral parameters.

This tool is suitable for product managers who want to understand customer behavior thoroughly and make informed decisions to boost conversions and sales systematically.

Heap Salient Features

• The tool is GDPR compliant.
• Businesses can benefit from metrics like behavior tracking, funnel, web traffic reporting, etc., to monitor sites’ performance.

Pricing

Four plans are available: Free, Growth, Pro, and Premier.

• Free (10K monthly sessions).
• Contact support for other paid plan subscriptions, including Growth, Pro, and Premier.
• The tool comes with a 14-day free trial.

4. Mixpanel

Mixpanel is an impactful Google Analytics alternative that allows organizations of all sizes to quantify and improve user engagement. It helps them monitor customer behavior and offers valuable insights about product enhancements.

Mixpanel is a powerful yet result-oriented platform for making data-driven product improvement decisions.

Salient Features of Mixpanel

• The tool is GDPR compliant.
• Businesses can use multiple saved reports and cohorts for detailed reporting.
• Explore and understand conversion points across the funnel.

Pricing

There are three plans available: Free, Growth, and Enterprise.

• Free (up to 20 million monthly events).
•  The Growth plan costs $28/month.
• Contact Sales to get the Enterprise plan subscription.

5. Clicky

Clicky is an impressive cloud-based web analytics platform that helps small and large businesses monitor reports regarding website visitors in real-time.

If you manage a WordPress site, Clicky is a helpful Google Analytics 4 alternative with a simple, fast-loading interface.

Salient Features of Clicky

• The platform is GDPR-compliant.
• Businesses can use multiple analytic reports when making informed decisions.
• The heatmaps feature utilizes pixels to highlight visitors who spend the most time on sites.

Pricing

Five pricing plans are available: Free, Pro, Pro Plus, Pro Platinum, and Custom.

• Free (up to 3000 page views).
• The Pro plan costs $9.99 per month.
• The Pro Plus plan costs $14.99 per month.
• The Pro Platinum plan costs $19.99 per month.
• Contact support to get the Custom plan subscription.

6. Matomo (Previously called Pikqwik)

Matomo is a cookie-free tracking, GDPR-compliant, and open-source analytics tool. The privacy-focused Google Analytics alternatives offer users an innovative search engine and keywords section.

Hence, WordPress site owners can smartly boost their sites’ performance by understanding user behavior and enhancing user experience.

Salient Features of Matomo

• The tool offers impactful data insights, such as visitor summaries, conversions, pages visited, etc.
• Businesses can quickly gauge page elements like clicks, CTR, and impressions for image banners and text.
• It helps businesses obtain helpful reports like site and page speed reports.
• The tool allows businesses to reduce their sites’ bounce rates.

Pricing

The pricing plans are divided into two main categories: Cloud and On-Premise. In the Cloud, there are three plans available: Free, Business, and Enterprise. The free plan is valid for 21 days.

• The Business plan starts from €22 per month (50,000 hits per month).
• Business plan pricing varies depending on monthly hits. For instance, users will pay €38 per month for 100,000 hits per month, and so on.
• Contact support for the Enterprise plan subscription.

Contact support for the On-Premise plan subscriptions, as these plans include additional features available at custom pricing.

7. Plausible

Plausible is a suitable web analytics platform for WordPress sites. Its user-friendly interface complies with GDPR, CCPA, and PECR. The tool helps businesses of different sizes track social media posts, emails, and targeted ads across various platforms, analyzing buyer journeys from lead capturing to conversions.

Salient Features of Plausible

• The tool helps businesses send weekly or monthly reports to their email inboxes or Slack accounts.
• The platform complies with CCPA, PECR, and GDPR.
• It offers a simple and attractive interface.

Pricing

There are three paid plans:

• Growth Plan: $9 per month.
• Business Plan: $19 per month.
• Custom Plan: Contact support for price.

If you are looking for a test run or are unsure of this GA4 alternative, you can take the 30-day free trial.

8. Umami

Umami is a reliable, open-source, cookie-free, and GDPR-compliant web analytics solution. Fortunately, this powerful Google Analytics alternative allows you to check stats on your mobile phone. Umami is an excellent choice for businesses that want to monitor any event on their sites, such as form submissions, signups, clicks, purchases, and more.

Salient Features of Umami

• The tool is GDPR-compliant.
• It allows businesses to load their sites faster using the lightweight tracking script.

Pricing

There are three versions available: Hobby, Pro, and Enterprise.

• The Hobby plan comes free of cost (up to 10,000 monthly events).
• The Pro plan starts from $9 per month. This plan comes with a 14-day free trial.
• Contact sales for the Enterprise plan subscription.

9. Fathom Analytics

Fathom Analytics is a user-friendly Google Analytics alternative that complies with GDPR, COPPA, PECR, and CCPA. Fathom Analytics should be your preferred choice if you want to use a privacy-friendly web analytic tool.

Salient Features of Fathom Analytics

• The tool does not use cookies.
• It does not collect users’ IP addresses.
• It complies with different privacy laws.
• Businesses can monitor specific actions or events on sites.

Pricing

There are different pricing plans available, depending on page views per month.

• The tool comes with a 30-day free trial.
• The paid plan costs $15 per month (up to 100,000 hits per month), the other paid plan costs $25 per month (up to 200,000 hits per month), and so on.

10. Simple Analytics

As the name indicates, Simple Analytics offers an easy-to-use interface, making the job of product managers stress-free. The tool does not collect IP addresses. Simple Analytic does not gather cookies and prioritizes users’ privacy.

Salient Features of Simple Analytics

• The tool does not store website visitors’ data.
• It complies with GDPR and other privacy laws, such as PECR and CCPA.
• Businesses can use multiple features, including Events Explorer and Goals Tracker, to track crucial events and conversion funnels.
• The lightweight script helps businesses load their websites faster.

Pricing

Four paid plans are available: Free, Simple, Team, and Enterprise.

• The Free plan applies to one user.
• The Simple plan costs $10 per month.
• The Team package costs $40 per month.
• Contact support for the Enterprise plan subscription.

11. Pirsch

Pirsch is an open-source, cookie-free web analytics platform. You can easily integrate this impressive GA4 alternative into your WordPress site.

A powerful Pirsch dashboard allows you to add websites, view statistics, and more. The tool seamlessly works with notable services like Google Search Console.

Salient Features of Pirsch

• It is a developer-friendly tool with a flexible API.
• The tool complies with GDPR, PECR, and CCPA.
• Businesses can monitor conversion goals to enhance the performance of their sites.
• Businesses can receive automated reports through emails.
• The tool helps enterprises analyze custom events according to their needs.

Pricing

There are three plans available: Standard, Plus, and Enterprise.

• The Standard plan costs $6 per month.
• The Plus plan costs $12 per month.
• Contact support for the Enterprise plan subscription.
• The tool comes with a 30-day free trial.

12. Fullstory

Fullstory is a comprehensive data analytics platform that values users’ privacy by complying with international privacy laws, such as CCPA and GDPR.

Fullstory can help businesses analyze user journeys thoroughly. It also lets businesses record every click, scroll, and interaction on their sites.

Salient Features of Fullstory

• The platform complies with CCPA and GDPR.
• It helps businesses evaluate custom events tailored to their specific requirements.
• Businesses can monitor user sessions to analyze how they interact with their sites.

Pricing

Four plans are available: Data Direct, Business, Advanced, and Enterprise.

• The tool comes with a free 14-day trial.
• Contact customer support to get the Data Direct, Business, Advanced, and Enterprise plans subscriptions.

13. GoSquared

GoSquared is another helpful web analytics solution for WordPress websites. This tool complies with GDPR and allows small and large businesses to analyze website visitors and campaign data points.

This way, they can smartly interact with site visitors, identifying trends and gaining insights into their behavior.

Salient Features of GoSquared

• The tool is GDPR-compliant.
• It helps users effectively reduce bounce rates.
• Businesses can receive various crucial reports through emails.

Pricing

Four plans are available: Starter, Standard, Pro, and Scale.

• The Starter plan is available for $9 per month.
• The Standard plan is available for $24 per month.
• The Pro plan is available for $49 per month.
• The Scale plan is available for $99 per month.
• The tool comes with a 7-day free trial.

14. Gauges

Gauges is a user-friendly yet results-driven website analytics platform. Businesses of varied sizes can use this impressive Google Analytics alternative to observe page views, geographical data, the number of unique visitors, top content, and other crucial metrics.

Salient Features of Gauges

• The tool is GDPR-compliant, enabling businesses to analyze user behavior in real time.
• Businesses can obtain valuable insights regarding website traffic trends.
• It helps website owners understand site visitors’ geographic distribution.

Pricing

There are three plans available: Solo, Small, and Plus. The tool also comes with a 7-day free trial.

• The Solo package starts from $6 per month.
• The Small plan costs $12 per month.
• The Plus plan costs $48 per month.

15. HitSteps

HitSteps is a reliable option for WordPress site owners who want to analyze their sites’ performance using a simple Google Analytics alternative.

The tool allows you to utilize multiple features, including profile visualization, reports, page analysis, heatmaps, etc., to enhance your website’s productivity in the right direction.

Salient Features of HitSteps

• The tool complies with GDPR.
• Customizable dashboards enable businesses to analyze critical metrics smartly.
• Businesses can make data-driven decisions to boost website performance using crucial reports on metrics such as page views, traffic sources, and more.

Pricing

Five plans are available: Free, Starter, Basic, Pro, and Ultimate. Additionally, the tool comes with a 7-day free trial.

• The Free plan applies to less than 2000 visits/hits per month.
• The Starter package starts from $4.99 per month.
• The Basic package starts from $9.99 per month.
• The Pro package starts from $21.99 per month.
• The Ultimate package starts from $49.99 per month.

Web Analytics Current Market Size and Future Potential

The Web Analytics market reached USD 6.74 billion in 2024 and will likely reach USD 15.73 billion by the end of 2029. The market will progress at a remarkable CAGR of 18.47% in the next five years.

Wrapping Up

We hope you liked our detailed blog post explaining Google Analytics alternatives. All the above web analytic tools or solutions enable small or large businesses to significantly enhance their sites’ performance in terms of conversions, sales, and revenues.

If you do not want to use Google Analytics, these simple, privacy-focused alternatives can meet your needs or demands. The good thing is that you can effortlessly configure these GA alternatives into your WordPress websites and explore compatible Google Analytics plugins that align with your privacy preferences.