How To Make Wholesale Variations Exclusive to Specific Customers

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In this digital era, managing a wholesale e-commerce business has become daunting. However, you can eventually use various impactful strategies to improve sales and revenues.

One such tactic is to make wholesale product variations exclusive to specific customers. For that reason, you can configure the leading e-commerce plugin, Wholesale for WooCommerce, into your online stores.

As a result, you can smartly enhance customer relationships alongside improved sales and net profits, provided you know how to use the popular wholesale variation plugin in your favor.

This blog post will highlight how to make product variations exclusive to wholesale customers.

What Do You Mean By Product Variations?

As the name suggests, product variations indicate various variations of a specific product. The good thing is these variations are available to customers with different characteristics like size, shape, configurations, color, materials, features, and more.

In this situation, a T-shirt example becomes handy. As you know, T-shirts are available to customers in small, medium, and large sizes and in various colors, such as red, blue, pink, and orange.

When businesses that operate in the e-commerce industry deliver products to existing and potential customers in multiple variations, they can significantly increase their conversions and sales.

Why Should Businesses Make Product Variations Exclusive to Specific Wholesale Customer Roles?

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Businesses can benefit from making product variations exclusive to specific wholesale customer roles. These benefits are:

  • Customer Loyalty
  • Customization
  • Upselling

– Customer Loyalty

Small and large businesses can get an edge over competitors through product variation. They can develop long-term yet fruitful relationships with customers. You can value your current and new customers, allowing them to purchase from your store frequently.

If your customers show loyalty towards your brands, they will maximize your sales and revenues in the future. Therefore, don’t underestimate the power of customer loyalty.

– Customization

Customization is another crucial advantage businesses should not overlook. It allows them to offer customers customized solutions, enabling them to fulfill their personalized needs.

In addition, customization helps businesses provide unique experiences to users. By doing so, they can make customer experiences valuable and impactful.

– Upselling

Wholesale Product variations offer advantages beyond customer loyalty and customization. They let businesses take advantage of other opportunities like upselling and cross-selling, and they can grab the attention of target audiences through complementary products or services.

Similarly, they can sell customers higher-value products and improve sales and revenues accordingly.

How Can Businesses Make Wholesale Product Variations Exclusive to Specific Customers?

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You must use a notable plugin, Wholesale for WooCommerce, to manage your small or large business.

This plugin allows businesses of various sizes to integrate a customized wholesale store into their WooCommerce setup without difficulty.

To make wholesale variation exclusive to specific customer roles using the Wholesale for WooCommerce plugin, here is what you should do:

Step # 1: Choose a Product With a Variation

In this step, you are supposed to pick a product with a variation. This way, you can deliver this product exclusively to specific wholesale customers.

Through the WordPress dashboard, go to Products > All Products. At this point, you must click the name of the product that needs to be edited.


Once you have edited the product page, you can select the Product data box beneath the Product Description box.

You will see the dropdown menu saying ‘Variable product’ alongside the Product data label.


Step # 2: How to Make Product Wholesale Variations Exclusive to Certain Customers

In this step, you will need to choose the Variations option to use all the item’s variants, such as small, medium, and large, through the Product data box.


You will edit the variation to customize or personalize customer roles, so click the Edit button.

Once you have edited the variations to personalize customer roles, enable the role activation option to make wholesale product variations exclusive to certain customers.


Step # 3: Save Changes

When you are done with the changes you have made to product variation, click the ‘Save changes’ button to activate the changes.

To discover the other impressive features of this WooCommerce Wholesale variation plugin, go through its exclusive documentation in detail.

Salient Features of Wholesale for WooCommerce

  • The plugin allows businesses to improve performance by managing wholesale products and bulk pricing.
  • It helps businesses benefit from a user-friendly back-end interface
  • E-commerce brands can create a secure and customized wholesale environment within their WooCommerce stores.
  • Businesses can smartly manage multiple options like payment, shipping, tax, and more.


  • The plugin is available at the cost of $8.25 per month.
  • The plugin is available at the cost of $99 per year.

Wrapping Up

We expect you to like our blog post describing the importance of wholesale variation. This innovative tactic helps e-commerce businesses or stores improve their conversions and sales appropriately.

Moreover, they can enhance customer loyalty by exclusive product variations to specific wholesale customers. Likewise, businesses can provide wholesale customers with customized and value-added solutions.

They can incorporate the Wholesale for WooCommerce plugin into their online stores and follow three steps:

  • Selecting a product with a variation.
  • Making the product variation exclusive to specific wholesale customers.
  • Saving changes.

Hence, you can reap the rewards such as improved customer relationships, sales, and net profits.

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