In the cutthroat eCommerce landscape, coupon marketing is a game-changer. For businesses aiming to boost sales, attract customers, and retain them effectively, coupon marketing is their reliable partner. Printed or electronic coupons have become an integral and trusted tool for customer engagement and higher conversion rates.
According to recent studies:
- 90% of consumers use coupons regularly.
- More than 90% of household consumers claim they have at least used a coupon in the last 12 months. (Source: Statista)
While coupon marketing presents a plethora of benefits, it certainly poses challenges. Brand devaluation and targeting price-sensitive customers are some common challenges. To make coupon marketing work in your favor, it is crucial to incorporate some strategic and innovative approaches. Enter gamified experiences and personalized promotions.
And if you’re a WooCommerce store owner, Spin Wheel for WooCommerce by WPExperts is a tool built to revolutionize your coupon marketing strategy.
Key Features of Spin the Wheel for WooCommerce:
- Fully customizable design according to the theme of your store
- Automated coupon generation for seamless integration
- Advanced targeting options to drive targeted marketing using exit intent and scroll triggers
What is Coupon Marketing?
Coupon marketing is a broader term than discounts; it allows customers to interact and act with emotions. Discounting personalized offers to create a sense of urgency and appreciation transforms an idle browser into an active shopper. Coupon marketing helps to maintain a healthy brand relationship and increase sales levels.
Advantages of Coupon Marketing: Why is Coupon Marketing a Must-Have Strategy?
– Sell More
Coupons get shoppers to act quickly. Since consumers like to feel they are getting a bargain, coupons make them buy things sooner.
– Capture New Customers
Through coupon marketing, you provide your customers with high discounts that attract first-time buyers to your store.
– Increase Customer Retention
Coupons make loyal customers feel loved and motivated to make purchases frequently.
– Reduce Cart Abandonment
Coupons push hesitant customers to convert and complete their purchases.
Challenges of Coupon Marketing
– Peril of Over-discounting
It also harms the brand value in the process.
– Abuse of Coupons
If not well-controlled, coupons can be misused.
– Attracting the Wrong Consumer
Dependence on coupons can attract non-loyal, deal-obtained customers.
Change your Content Marketing Strategy with Gamified Spin Wheel Coupons
Gamification is transforming coupon marketing, particularly in modern e-commerce technologies. Gamification presents customers with rewards & discounts in a more exciting fashion, making the process entertaining and interactive.
Do you have WordPress hosting? Opt for Gamification for WordPress and WooCommerce on your website. Gamification sends your customers auto-generated discount coupons, partial payment options, exclusive deals, award points for purchases or referrals, and more. This will not only up-engage customers but also spice up the shopping experience.
Now, let’s explore the top 8 Coupon marketing hacks you should know!
Coupon Marketing Hack #1: Leverage Gamified Coupon Marketing
Adding gamified elements like a coupon that can be used with a spin wheel increases engagement. It also provides a memorable experience for a shopper. Research shows that gamification increases interaction rates by 47%.
Pro Tip: Employ the Gamification functionality on pages such as the checkout page or the cart to deter cart abandonment rates.
Coupon Marketing Hack #2: Personalize Your Coupons
Personalized coupons are a winning strategy for a coupon marketing campaign. Shoppers will redeem targeted offers more.
Custom Coupons:
- First-Time Users: “WELCOME10” – 10% discount on the first purchase.
- Return Customers: “LOYALTY30” – 30% discount on repeat purchases.
- Dormant Users: “COMEAGAIN25” – 25% discount on customers who haven’t logged in for 3 months.
Coupon Marketing Hack #3: Minimize Abandoned Carts with Exit-Intent Coupons
Among the main headaches for eCommerce business operators is abandoned carts. According to reports, more than 69% of carts are left unpurchased. You can revise an exit intent using popups. Point customers to a coupon (when they add something to the cart or check the final price). This will drive them to complete the purchase.
Example:
Offer a discount like “10% Off if You Checkout Now.” Or, show a spinning wheel if a user’s cursor is trying to leave the page.
Pro Tip: Understand various techniques on how to reduce the shopping cart abandonment rate in your online retail store.
Coupon Marketing Hack #4. Make FOMO. Offer Limited-Time Deals
Fear of Missing Out (FOMO) can be a very powerful reason to act. Coupons with limited time encourage urgency and get the customer acting before the clock does.
3 Best Practices:
- Apply short expiration dates for coupons given out via the spin wheel.
- Use phrases like “Only 24 Hours Left!” or “Spin Now Before It’s Gone!”
- Spin Wheel Feature: Install a countdown timer on your wheel pop-up for added urgency.
Coupon Marketing Hack #5: Spend More with Threshold Discounts
Persuade greater ticket sales by offering discounts in proportion to your order value.
Campaign Sample:
- “Spend $50 and Get 20% Off Your Next Order.”
- “Unveil a Free Gift When You Spend Over $75.”
With our Spin the Wheel plugin, you can set prize thresholds to encourage more spending.
Coupon Marketing Hack #6: Utilize Gamified Coupons to Build Loyalty
Gamification does not only drive a one-time sale; it encourages customer loyalty. Repeat customers enjoy playing with the interactive game, and the more they like playing, the more frequently they will visit your store.
Gamified Coupons Advantage:
- Award loyal customers with special prizes on their points.
- Follow-up emails with redeemable coupons persuade buyers to shop again.
Coupon Marketing Hack #7: Spread Coupons on Various Channels
To reach as many people as possible, spread your coupons through:
1. Social Media
Advertise your spin wheel, other discounted coupons, or reward points events with engaging posts and stories. You should market yourself on every social media platform. Social proofing your business is one of the most important factors for success in the current era.
Tip: You can hire famous social media influencers in your country for this task.
2. Email Campaigns
Tell your customers that you’re still alive through email marketing. Use targeted emails to share coupons and encourage spins. But email marketing is not a piece of cake. You need top email hosting services and a proven strategy to win the Email campaign.
3. On-Site Popups
Highlight your spin wheel or the ongoing discount event on high-traffic pages. You can also put the popup on your whole site. This is a proven way to increase your ROI on BFCM or other holiday sales. Here are the top BFCM deals for WordPress and WooCommerce users. Grab the ones that are best for your business.
NOTE: Track channel performance to see which delivers the highest ROI. Then, increase your focus on that social media channel to increase your ROI further.
Coupon Marketing Hack #8: Track and Optimize Your Campaigns
Measuring success is critical for improving your coupon marketing strategy. Use analytics to determine which campaigns perform best and adjust accordingly.
Metrics to Monitor:
- Coupon redemption rates.
- Average order value (AOV) increases.
- Customer engagement levels with popups.
With the Spin the Wheel plugin, you can leverage in-built analytics to improve your campaigns.
Why Spin the Wheel Stands Out?
Spin Wheel for WooCommerce is more than just an add-on. It’s a full-scale marketing solution for WordPress site owners:
- Engagement: Gamified interaction keeps customers at your site longer.
- Conversion: Customized offers increase the checkout rate.
- Retention: Fun, memorable experiences create brand loyalty.
Take Your Sales to New Heights with these Coupon Marketing Strategies
Mix coupon marketing with the power of gamification and enjoy a new dimension of customer engagement and growth. Interactive, personalized campaign execution tools like Spin the Wheel for WooCommerce make it pretty easy.
Ready to shift your strategy? Try Spin Wheel for WooCommerce today and see the difference in your sales and customer retention!