Enhancing your client list and generating more leads is essential for business growth. One effective strategy to achieve these goals is designing user-friendly signup or opt-in forms. Also, no one can ignore the success story of Netflix, which boasts over 49 million subscribers in the US alone. These achievements were made possible by their strategic focus on developing outstanding signup forms.
However, shockingly, many businesses need to recognize the significance of investing time and effort in creating compelling signup forms. Instead, they often need to find more generic and uninspiring forms, only to later express disappointment with their limited number of leads.
Why People Feel Reluctant to Fill Signup Forms
- The misconception of being spammers
- Concerns about spamming friends and followers through social networking site signups
- Lack of account deletion option after completing business
- Reluctance to share personal information
- An overwhelming number of fields in signup forms
- Requesting banking details for a free trial
- Perceived lack of appeal in your service or product
Tips to Design High-Converting Signup Forms
Here are some of the best practices to adopt while designing converting signup forms:
1- Ensure Maximum Visibility: Keep Your Form Above the Fold
Prospect engagement is essential. It’s crucial to realize that as consumers scroll below the fold of your website, their level of involvement tends to decrease. Make it a habit to introduce vital pieces, like forms, CTAs, and other crucial information, over the fold to maximize your chances of grabbing their attention.
By doing this, you may boost the exposure of your business prospects and your chance of converting more leads. If you are marketing a plugin, for instance, give the plugin a compelling title, relevant graphics, and a clear call-to-action button. You’ll have a better chance of closing the deal with this layout.
2- Reducing the Number of Fields for Improved Conversions
Minimizing the number of fields in the signup forms is crucial to enhance the conversion process. This approach acts as a catalyst for reducing friction and subsequently boosting conversion rates. Consider the following statistics:
- A five-field form outperforms a nine-field form, resulting in a 34% increase in conversion rates.
- By reducing the number of fields from 11 to 4, a contact form experienced a remarkable 120% rise in conversion rates.
With these findings in mind, here are key points to remember:
- Eliminate optional fields.
- Only include relevant questions. Avoid requesting unnecessary information such as an address, fax, or phone number unless it is essential for delivering a product or service.
By streamlining your signup forms in this manner, you can optimize conversions and create a smoother user experience.
3- Transform Your Email Signup Strategy
When it comes to encouraging prospects to sign up for your email list, remember the golden rule: “Ask less, provide more.” Alternatively, offer a valuable commodity or service in exchange for their email signup.
For instance, if a prospect visits your website to download a file, you can request their email address and a few additional details. By implementing this trade-off approach, you can enhance your email signup process and increase the value you offer to potential subscribers.
4- Comparing Multi-Step and Single-Step Forms for Lead Generation
When it comes to lead generation, multi-step forms generally outperform single-step forms. Multi-step forms adopt an approach that minimizes the intimidation factor for visitors. They only request sensitive information towards the end of the form, resulting in more favorable outcomes.
However, opting for a concise single-step signup form for product and subscription signup forms is better. Lengthy forms can deter even the most courageous visitors, hence the recommendation for a straightforward approach.
5- Enhance User Engagement with White Space on Your Page
When your webpage is cluttered with excessive content, it becomes challenging for visitors to focus on your call-to-action (CTA) elements. To optimize click-through rates and enhance readability & scan-ability, take a cue from Google’s design principles and incorporate white space into your page layout.
While adding white space may slightly increase the reading time, it significantly improves the reader’s comprehension. By strategically incorporating white space and putting CTAs, you can encourage visitors to complete your signup forms.
6- Ensuring Data Privacy and Value Exchange in Signup Forms
In today’s digital era, the collection of personal information is raising concerns about data privacy among internet users. Designing signup forms that offer real value to visitors in exchange for their information is crucial to address this issue.
To achieve this objective, one effective approach is to create a compelling value proposition that convinces users to fill out the form. This value proposition can be brief and simple. Keep it concise yet impactful to get straight to the heart of the matter.
By prioritizing data privacy and providing a clear and compelling value proposition, you can establish trust with your visitors and encourage them to engage with your signup forms.
7- Use the Power of Social Proof
Social proof can be a game-changer for selling your services and products, tapping into our innate social tendencies. You instill a sense of trust in your product or service by showcasing to your visitors that numerous individuals have already engaged with your offerings. This not only boosts your brand credibility but also drives higher conversion rates. The key lies in confidently persuading your visitors to take the next steps.
8- Keep the Signup Form Mobile-friendly
With most web traffic originating from mobile devices, the significance of mobile-friendliness continues to grow. Recognizing that many website visitors access your site through their smartphones, it is essential to prioritize the mobile layout of your signup forms. The adaptability of your forms to different screen sizes can impact your conversion rate.
9- Avoid Using Captchas
Spam is a prevalent issue; however, you should avoid applying an anti-spam solution on your signup forms. Captchas can get messy for your visitors or potential buyers. Therefore, you should use it sparingly when designing efficient and easy-to-fill signup forms.
10- Avoid Asking for Password Confirmation
Password confirmation is often counterproductive for signup form conversions as it increases the likelihood of user typing errors. Instead of requesting confirmation, consider incorporating an icon that reveals the entered password, granting visitors access to verify its accuracy. This feature provides peace of mind to users, eliminating the frustration associated with mistyping passwords.
Wrap Up
Simply incorporating signup forms on your website does not guarantee a high conversion rate. Whether you are developing a new signup form or aiming to enhance an existing one, there are specific adjustments you can make to boost conversions effectively. To assist you in this endeavor, refer to the following concise list of tips. Implementing these recommendations will transform your signup forms into efficient conversion machines.
