Snapchat has announced a new integration with WooCommerce, enabling users to incorporate purchase links into their Snapchat promotions. Besides, it will allow while also making it easier for WooCommerce businesses to develop and manage Snapchat ad campaigns.
WooCommerce allows WordPress users to transform their sites into powerful online stores. Fortunately, WooCommerce users can benefit from the power of Snapchat for their promotions.
According to WooCommerce:
“Snapchat reaches millions of people every day, making it one of the most powerful places to connect with new customers. With the WooCommerce extension, you can launch direct-response campaigns quickly, measure what’s working, and grow your business with proven results.”
WooCommerce merchants can now develop attractive ads within Snapchat Ads Manager. Additionally, they can easily sync their product catalog with Snap to facilitate more in-stream promotional options.
The integration of WooCommerce and Snapchat accounts will enable users to utilize Snapchat’s numerous tracking tools and ad options through integrated data.
What is in Store for WooCommerce Sellers?
This Snapchat for WooCommerce collaboration indicates that sellers can integrate Snap Pixel and the Conversions API (CAPI), which provides more accurate data for more innovative yet highly impactful ad targeting and optimization.
“Our merchants are constantly seeking new ways to connect with customers, and this partnership unlocks access to millions of highly engaged Snapchatters who represent some of today’s most active digital shoppers,” as per Aleksandra Hardt, General Manager of Strategic Partnerships at Automattic and Woo.
“We’re inviting our merchants to make their stores visible and relevant to this vibrant community, tapping into an audience that’s often difficult to reach through traditional channels.”
It is a massive initiative that Woo and Snapchat have taken, as it offers a direct link to Snapchat’s 469 million daily active users, with the app now likely to play a crucial role in connecting wider customer bases. Moreover, it can become a valuable consideration for WooCommerce sellers, as having a simple integration like this could drive a significant number of Snap campaigns stemming from these listings.
This latest Snapchat for WooCommerce partnership is the newest addition to WooCommerce’s growing pool of third-party plugins, add-ons, or extensions, as it provides users with a range of additional yet much-needed functionalities for sellers.
