To have a successful WooCommerce wholesale business, you need effective pricing management systems, roles, and subscription access. Wholesale for WooCommerce is the ideal solution for selling WooCommerce Wholesale Roles by subscription. This dynamic plugin enables you to create and manage wholesale roles, provide customized pricing, and grant access through automation via subscription.
This tutorial will take you through Woo Wholesale Roles selling through WooCommerce Subscription so your store runs smoothly and your wholesale customers have an effortless experience.
What are WooCommerce Wholesale Roles
WooCommerce Wholesale Roles are wholesale-exclusive products, bulk pricing, and special customer roles. Unlike other customers, wholesale customers need custom pricing plans according to order quantity. Wholesale for WooCommerce allows you to create various wholesale roles with unique pricing to help you easily handle different WooCommerce B2B customers.
With WooCommerce Subscription, you can automate wholesale access to give and take away roles based on subscription status. This means only active subscribers receive wholesale prices, creating a regular revenue stream for your business.
Why Sell WooCommerce Wholesale Roles via Subscription?
It is worth selling WooCommerce Wholesale Roles through a subscription model because it has numerous benefits:
- Regular Revenue Stream – Charge a repeat fee for wholesale access, producing regular income.
- Automated Role Management – Automatically grant and revoke roles upon subscription status.
- Exclusive Wholesale Access – Lock pricing and products for paying members alone.
- Flexible Membership Tiers – Provide diverse wholesale access levels with specific benefits.
- Hands-Free Administration – Automate user role management without human intervention.
A subscription-based strategy assists in monetizing your B2B products while restricting wholesale privileges to committed businesses alone.
Setting Up WooCommerce Wholesale Roles with Subscription
1st Step: Install Both Plugins (Wholesale for WooCommerce & WooCommerce Subscription)
First, install and activate Wholesale for WooCommerce and WooCommerce Subscription. Both plugins work together to create and run WooCommerce Wholesale Roles, automate invoices, and process subscription payments.
2nd Step: Create WooCommerce Wholesale Roles
- Click User Roles in WooCommerce.
- Click Add New Role, and enter the role name (e.g., Wholesaler, Organic Wholesaler).
- Set up pricing rules, including percentage discounts, tiered pricing, and tax exemption.
- Edit product visibility options so wholesale products only appear to targeted roles.
3rd Step: Set up Wholesale Pricing
You can have unique pricing rules for different wholesale roles using Wholesale for WooCommerce:
- Global Discounts – Apply a global percentage discount to all wholesale customers.
- Bulk Wholesale Pricing – Create discounts for specific product categories.
- Cart Total Pricing – Provide discounts on specific cart totals.
These pricing strategies provide dynamic ways of effectively handling Woo Wholesale Roles.
4th Step: Setup Subscription Plans for Wholesale Access
To set up subscription plans for complete Wholesale access, refer to the Wholesale for WooCommerce documentation.
5th Step: Automate Role Assignments
Wholesale for WooCommerce seamlessly works with WooCommerce Subscription to automate roles:
- When a user subscribes → They are automatically given a WooCommerce Wholesale Role.
- If they cancel or don’t renew → Their role is lowered to a regular customer.
This automation provides smoother wholesale management and less manual effort.
6th Step: Sell Your WooCommerce Wholesale Subscription Plan
To get more B2B subscribers, try these marketing strategies:
- Create a Landing Page – Highlight the worth of subscribing for wholesale access.
- Highlight Savings & Benefits – Demystify how much companies save with wholesale pricing.
- Utilize Email Campaigns – Promote to potential B2B customers.
- Publish Testimonials – Build credibility with testimonials from satisfied wholesale buyers.
- Offer Limited-Time Discounts – Make sign-ups appealing through early-bird or annual discounts.
Marketing your WooCommerce Wholesale Roles effectively will increase sign-ups and sales.
Conclusion
Selling Woo Wholesale Roles through subscription is a revolution in B2B eCommerce. Auto-assign roles, offer tiered pricing, and generate an ongoing revenue source with Wholesale for WooCommerce. The integration of WooCommerce Subscription ensures that wholesale access will be restricted to paying members and will not be susceptible to manual approvals and inconsistencies.
