We’re excited to introduce Wholesale for WooCommerce v2.6, packed with new customization options that give store owners greater control over how products and prices appear to wholesale users. With advanced visibility settings and enhanced compatibility, this update is designed to help you tailor the shopping experience for different user groups more efficiently.

Hide Add to Cart Button

Hide Add to Cart Button

Now, you can choose to hide the Add to Cart button for specific users, products, or categories. This gives you precise control over who can place orders and when.

  • Specific Products: Disable the Add to Cart button on selected products.
  • Specific Product Categories: Apply this restriction across chosen product categories.
  • Specific User Roles: Target wholesale or custom user roles with unique cart visibility rules.
  • Custom Message: On the Shop and Product pages, replace the Add to Cart button with a custom message—or leave it blank to show nothing at all.

This feature is ideal for businesses that want to restrict purchases to logged-in wholesalers or display call-to-action messages instead of the Add to Cart button.

Hide Price

Hide Price

Enhance your pricing strategy with the ability to hide product prices from specific users, products, or categories.

  • Specific Products: Remove price visibility for selected products.
  • Specific Product Categories: Keep prices hidden across chosen categories.
  • Specific User Roles: Hide prices for specific wholesale or guest users.
  • Custom Message: Show a personalized message instead of the price, or leave it blank to completely remove pricing.

This feature is perfect for B2B stores that want to display prices only to approved wholesale buyers or encourage users to contact sales directly.

WooCommerce Subscriptions Compatibility

WooCommerce Subscriptions Compatibility

We’ve also added compatibility with WooCommerce Subscriptions, ensuring a seamless experience when selling recurring products to your wholesale customers.

Update now to use these powerful features—and give your wholesale customers a tailored shopping journey!